Google Ads for HVAC companies

MORE BOOKED JOBS.FEWER MISSED CALLS.

Fullboard runs Google Ads for HVAC companies in Jacksonville, then texts back the calls your techs can't pick up. You pay Google for the ads. We build, watch, and report on everything else.

  • Transparent monthly reporting

    Every dollar spent and every call it produced, in a report written in plain English.

  • Every lead gets a fast reply

    Missed calls trigger an automatic text back, so nobody sits waiting on a callback.

  • Built only for HVAC

    No dentists, no law firms. Every campaign is tuned to how HVAC customers search.

Serving Jacksonville, St. Johns, Clay, and Nassau counties.

Book a strategy call

We only use this to get back to you. No lists, no reselling your info.

How it works

Audit. Launch. Scale.

Three phases, in this order. The first two usually take about two months, and then the account is a steady cycle of cutting and adding.

  1. Step 01

    Audit

    We start by understanding the work you actually want more of.

    • Review your current Google Ads account, if you have one
    • Map the services and ZIP codes worth bidding on
    • Check what nearby HVAC competitors are running
    • Set a target cost per booked job before a dollar is spent
  2. Step 02

    Launch

    Campaigns go live, and every call gets tracked from day one.

    • Tight, local campaigns split by service and county
    • Ad copy written around real HVAC search intent
    • Call and form tracking installed before launch
    • Missed-call text-back switched on for your business line
  3. Step 03

    Scale

    Then we spend the next months cutting waste and adding what books.

    • Remove keywords and areas that never produce calls
    • Expand into the services that already convert
    • Test new ad angles on a fixed monthly cadence
    • Review the numbers with you, then adjust for the season

What you get

Everything the account needs, in one service.

No add-on packages, no surprise line items. Management, tracking, and reporting are all included.

  • Campaign build & management

    One Google Ads account, structured by service and county instead of a single catch-all campaign.

  • Call & form tracking

    See which campaign, ad, and keyword produced each call or form fill, including calls answered after hours.

  • Missed-call text-back

    When nobody picks up, the caller gets a text within seconds so the job stays warm instead of going to the next company.

  • Plain-English monthly reports

    Spend, calls, booked jobs, and what changes next month. A written summary, not a dashboard dump.

  • Ongoing search term cleanup

    Weekly negative keyword work so the budget stops leaking on parts, DIY, and job-seeker searches.

  • Landing page guidance

    Recommendations for the pages your ads point to, so the click lands somewhere built to convert.

Your Google Ads budget is paid directly to Google, separate from the management fee. We never take our fee out of your ad spend.

Why HVAC only

One trade. One playbook.

Most agencies run the same account structure for dentists, roofers, and HVAC companies. That structure breaks the moment a heat wave hits and every call is an emergency.

Fullboard only takes HVAC clients in and around Jacksonville. Every keyword list, ad, and bid decision is built around how your customers actually search, so nothing is learned at your expense.

  • 01

    Seasonality is the whole game

    Cooling season and heating season need different budgets, keywords, and offers. We plan the year instead of reacting to it.

  • 02

    Emergency searches are worth more

    Someone searching “AC not cooling” at 9pm is ready to book tonight. Your ads belong there, and only there.

  • 03

    Missed calls are the real leak

    Most HVAC ad losses aren't bad leads. They're calls nobody answered while the crew was on a roof.

  • 04

    No learning curve billed to you

    We already know a capacitor from a compressor. Your budget doesn't fund us figuring out your trade.

FAQ

Questions HVAC owners actually ask.

Still unsure? Ask on the call. Nothing here is a commitment.

It depends on your market, your services, and how many jobs you want to add. We recommend a starting budget on the strategy call based on your numbers. The ad budget goes straight to Google and is separate from our management fee.

Next step

Book a strategy call.

Tell us about your HVAC business and we'll reach out to set up twenty minutes on the phone. If Google Ads isn't the right move for you, we'll tell you on the call.

  • A 20-minute call, not a sales pitch
  • We look at your service area and the jobs you want more of
  • You leave knowing whether ads make sense for your business

Jacksonville, St. Johns, Clay, and Nassau counties.

Dispatch board

Example schedule

Today

  • 08:12AC not cooling · Arlington
  • 08:40Thermostat install · Mandarin
  • 09:05No heat call · Orange Park
  • 09:31Tune-up · Fleming Island
  • 10:02Open slot
  • 10:30Open slot
Google Ads
Calls
Booked jobs